The Kenzers Family Blog

Way back when I read an article in OMMA magazine about bzzAgent.com. bzzAgent is a word of mouth marketing company. On their site you create a profile about yourself and from time to time they have a client whose product fits your profile. They will send you out samples of the product to use and then you are rewarded by talking about that product to others. The rewards come in the way of points that you can redeem for merchandise like noise cancelling headphones, MP3 players and portable gaming systems.

The first - and so far only - bzz campaign that I was able to participate in came in the way of Nivea for Men. They offer a line of face care products. I was sent out a box that contained samples of their face lotion (including a full size bottle) and one bottle of their aftershave lotion. The box also contained coupons for their products.

bzzAgent asked that I use the product for a week and then if I was happy with it, to share the samples, the coupons and the word of mouth with my friends, relatives and co-workers. After each experience, I am to go to the bzzAgent website, login, and post about my activities. Based off the quality of the activity, I would be rewarded points - I even plan to post about this blog entry. They do not require that you speak positively about the product or hide the fact that it is part of a buzz marketing campaign. Simply, if you like the product, tell others about it.

So how is the face lotion? Its OK. I don’t feel different and my face doesn’t necessarily feel softer. But on the flip side, my face doesn’t usually feel dry or overly oily. I really do like the aftershave lotion. It has a nice scent that is not overpowering and it doesn’t burn like a typical aftershave would. Anyway, if you are interested in one of the samples or coupons, drop me a line at jkenzer@gmail.com.

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